User manual ALCATEL-LUCENT 5140 BROADCAST MESSAGE CENTER DATASHEET RELEASE 2

[. . . ] Alcatel-Lucent BMC BROADCAST MESSAGE CENTER | RELEASE 2. 0 The Alcatel-Lucent Broadcast Message Center (BMC) application supports message broadcasts to mobile devices in a specified geographic area. The Alcatel-Lucent BMC supports broadcast of government emergency alerts as well as commercial message broadcasts. Government emergency alerting service The use of cell broadcast technology to deliver emergency alerts has been widely accepted due to its reliable message delivery during emergencies and wide usage of mobile phones. [. . . ] The AlcatelLucent BMC provides a broadcaster web portal for broadcast message management. The access control mechanism is implemented to provide a virtual operational environment to multiple independent broadcasters. The broadcasters can be enterprise IT administrators, campaign managers, retailers/businesses, and individuals with a need to broadcast messages to a specified target delivery area. Commercial message broadcast will be targeted to specific broadcast areas identified with a userfriendly name. Such areas can be defined to have a geographic shape (polygon) associated with them or could be mapped to specific broadcast zones, containing a group of cells/sectors, within the service provider network. The AlcatelLucent BMC can be configured to allow a broadcaster to use a specific set of broadcast target areas for message broadcast. Depending on the broadcaster's scope of operation, such broadcast areas could be specific local areas, regional areas, or entire PLMN of the mobile service provider. AlcatelLucent BMC Release 2. 0 supports the generation of CDR/billing records for commercial broadcast service. As per the BMC roadmap, BMC 3. 0 will support the ATIS standard CBECBC Commercial broadcast service AlcatelLucent BMC Release 2. 0 supports commercial message broadcast for applications such as information messages, security alerts, enterprise level message broadcasts, mobile interface, which will allow broadcast capability for external content aggregators. The business model for the commercial broadcast application is primarily supported by revenue from advertis ers, interest groups, and enterprises that are interested in the broadcast of messages to mobile users in the target delivery area. [. . . ] The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. [. . . ]