User manual ALCATEL-LUCENT DIGITAL MEDIA STORE BROCHURE

[. . . ] The Alcatel-Lucent Digital Media Store simplifies the rollout and evolution of digital media services such as e-book and application stores. With this managed hosted service, fixed and mobile service providers can cost effectively deliver unified digital media services across networks and devices. [. . . ] The service also allows service providers to repurpose available content over multiple screens and services and to consolidate content services on a common infrastructure. For example, a single song and its associated metadata can be used for premium download services on mobile and broadband as well as be included in a programmed streaming music service for mobile, broadband and TV. Providing all content services from a single service eliminates content silos, streamlines operations and enables fast development of cross-screen multimedia services. Because the Alcatel-Lucent Digital Media Store enables delivery of both traditional and new, high-bandwidth media across all screens, it also helps to maximize revenue from existing content. With the hosted and managed Alcatel-Lucent Digital Media Store service providers are ready for rapid deployment with low upfront investment and reduced risk. Alcatel-Lucent Digital Media Store 3 serviCe ComponenTs The Alcatel-Lucent Digital Media Store is based on the Alcatel-Lucent Multi-Screen Foundation, a unique unified framework that brings all of the enablers required to build payment services. The Digital Media Store integrates the capabilities of the: g Alcatel-Lucent 5920 Multimedia Content Manager g Alcatel-Lucent 5910 Mobile Streaming Server deliver the right mix of retail and wholesale services The service enables service providers to take advantage of the capabilities offered by the Alcatel-Lucent Application Enablement strategy to securely expose their assets to the content and media industry in a managed and controlled way. It also provides a ready-made end-to-end application ecosystem, with DMS as the publishing suite within the Alcatel-Lucent Developer Program. With this approach, service providers can augment their role in the content value chain and collaborate with a larger application ecosystem. Using on-portal services, off-portal services and application enablers, service providers can enhance media services by implementing new two-sided business models. g On-portal application services ­ Services such as storefronts, asset management and catalogs to sell content to subscribers g Off-portal services ­ Wholesale services to third parties to publish and sell content to subscribers; development tools include the multi-screen Alcatel-Lucent Service Delivery Environment (SDE) for interaction, personalization and management of assets and devices g Application enablers ­ Payment, delivery, messaging, presence and analytics tools to increase partners' reach to a service provider's subscribers. 4 Alcatel-Lucent Digital Media Store gain flexibility to innovate and build future services As illustrated in Figure 1, the Alcatel-Lucent Digital Media Store provides capabilities for collaboration, content management, content delivery, personalization and discovery. figure 1. The Alcatel-Lucent digital media store provides open-technology building blocks Portal/applications Portal/applications Portal/applications Delivery and distribution Personalization Advertisement insertion Service management Applications developers Dynamic workflow Content management Merchandising Subscriber management Transaction mgmt. DRM Content items Rating Dynamic workflow Aggregators Catalog Multiplay offering Subscriber profile Transcoding Metadata Marketing Subscriber vault Capturing Content owners OSS/BSS Alcatel-Lucent Digital Media Store 5 CoLL Abor ATion · On-boarding tools, including content preparation, reporting and settlement, subscriber management, advertisement management and inventory · Partner management, such as Service Level Agreement (SLA) management and licensing rights · Reporting and analytics tools, enabling personalized recommendations, interactive campaigns and metrics · Exposure of resources, billing and messaging · APIs for the creation of web services ConTenT mAnAgemenT · Ingestion and automated workflow · Life-cycle management · Digital rights management (DRM) · Transcoding · Catalog management · Marketing ConTenT deLivery · Streaming and portals personALiz ATion And disCovery · Recommendations, segmentation and campaigns · Shared portals and discovery Giving multiscreen users what they want, when they want it With the Alcatel-Lucent Digital Media Store service providers can flexibly define new digital-media services to meet their subscribers' and market demands. [. . . ] It provides the content, services and capabilities that simplify the service provider's rollout of new media services. Alcatel-Lucent is a leader in both mobile and TV, with more than 60 IPTV and mobile-entertainment deployments. [. . . ]