User manual CANON PHOTOGRAPHERS PATH TO PROFIT BROCHURE

[. . . ] If you’re inspired by these stories, please get in touch to see how Canon can help you transform an idea into a successful revenue stream. Clive Booth, UK - The fashion photographer with a deep love of print 15 Big Shot Ángel Martínez, Spain - Finding the narrative in sports photography Describe your work I am mainly a wildlife and bird photographer. In the past ten years I have produced nine books about bird behaviour and endangered species such as albatrosses. 06-09 Why print? Print is not only one of the most meaningful ways to enjoy photography, it also gives you the opportunity to make additional income 16-19 Tools of the trade A look at Canon’s range of large format printers Your style 10-11 Case Study Jörg Kyas, Germany - How print presents pictures in their best light 20-21 Case Study Gary Knight, UK - A seamless transition from photojournalism to fine art 12 Big Shot Bas Meelker, The Netherlands - The search for non-existent landscapes 22 Big Shot Roberto Caeilli, Italy - Photography rooted in philosophy My books have been mainly documentary works, but at the same time I have tried to find a personal expression in my bird and wildlife portraits; something which speaks to us humans and can make us care more. Favourite job As I worked in underwater photography for three years and then with birds and wildlife on land for 14 years, I would say it's when I can expand my work to people or to larger environmental or social stories. 23 Big Shot 13 What to look for Exploring the features you should demand from a new printer Marcin Jamkowski, Poland - The adventure photographer on climbing a mast in the Northwest Passage Toughest shoot I think it was making my book about the life of penguins. A large publishing house wanted a book about penguins, but we only had three months to get it ready. That gave me less than four weeks to take the photographs. [. . . ] The 3rd Battalion 4th Marines cross Dyala bridge during the battle for Baghdad in April 2003 during the US invasion of Iraq. Camera: Canon EOS-1D Lens: Canon EF 24-105mm f/4L IS USM © Gary Knight/VII. Two Young men walk hand in hand through the narrow streets near the Jammu Masjid in Old Delhi, India. Camera: Canon EOS-1V Lens: Canon EF 35mm f/1. 4L USM Gary Knight The photojournalist turned fine art printer on his favourite piece of equipment – the Canon imagePROGRAF A user of Canon cameras throughout his career, Gary Knight has travelled the world as a photojournalist for US and European publications, covering global health issues, political issues, environmental disasters, conflicts and civil disturbances. In 2009, he changed career direction, so that while his work continues to be published in the press, he no longer produces it for the press. Instead of producing work on assignment specifically for one media client like he used to, Knight now works on long form anthropological and documentary projects with a variety of foundation, academic and media partners. He produces a lot of ‘street photography’ of everyday life in Asia in black and white – shot with three filmbased Canon EOS-1Vs to keep the same look and feel as his work had when he started his career in Asia in the late 1980s. He also shoots 'built' landscapes, constructing narratives using the environment as a character, in colour using either the Canon EOS-5D or the Canon EOS-1Ds Mark III. When VII started using Canon’s wide format imagePROGRAF printers, Knight was so impressed with the quality of the print that he had a 60-inch imagePROGRAF model installed in his own studio. Any job you’ve already begun printing can be re-costed on different media, increasing pricing flexibility. Media Ensure the printer is compatible with your favourite media. Canon works with 3rd parties from every sector to produce efficient solutions and ICC profiles for all its printers and high quality range of photo and fine art media, such as photo rag and high gloss paper. Productivity Incorporating print into your workflow doesn’t mean compromising productivity – or image quality. I always try to ‘narrate’ the sports events in an attractive way and avoid taking the most obvious shot by focusing on both the technical and aesthetic elements of an image. The Print Foundry Quality and colour control are the watchwords for this flourishing photo-printing business Favourite job I enjoy every single football match I cover, but my all-time favourite was when Zinedine Zidane scored the magnificent winner in the 2002 Champions League final. The Print Foundry – based in Croydon, UK – started off digitally printing consumer photo products, but in 2012 the family-run business expanded to serve the growing demand for high-end photography and fine art printing. To facilitate this evolution the company needed to upgrade its technology, explains company founder Renato Tavares. “While the machines we had were strong on canvas and enabled us to offer a superior quality consumer product, they lacked sharpness and detail on other materials such as high gloss paper and acrylic, which are necessary for giclée or high-end photography work. ” Tavares contacted a number of wide format manufacturers and requested a selection of images to be printed across a range of specified stocks. “Canon’s imagePROGRAF 14 The photographer's path to profit Toughest shoot Any match during the winter. It can be hard when it rains and it’s cold, but the images can be spectacular. Benefits of (Canon) large format printing The touch and feel of the paper. Photos always look better when printed in large format, and the Canon imagePROGRAF provides complete control and is easy to use. © Ángel Martínez. Feliciano Lopez of Spain during Mutua Madrid Open at Caja Magica, Spain, 2014. Camera: Canon EOS-1D X Lens: Canon EF 200-400mm f/4L IS USM Extender 1. 4x The photographer's path to profit 15 Feature 3 2 For prints up to A3 (11. 69 x 16. 53 inches) For prints up to 24 inches wide imagePROGRAF iPF6400 and iPF6450 For professional photographers looking to reproduce the quality of their images in large format prints, these two 12-colour 24-inch models have been designed for superior print quality and high productivity. The ink set enables a wide colour gamut and expressive blacks to deliver prints with exceptional image clarity, ensuring high quality across all media types. Featuring 250GB of memory, the iPF6450 also has an optional spectrophotometer for complete colour management. imagePROGRAF iPF6400S This highly productive eight-colour device was developed to support exceptional quality print at high volumes for the photography, proofing and design industries. [. . . ] It’s why they are still so important in advertising, but also why you should always present them in their best light – and that’s in print. ” Kyas’ journey began as freelancer for record companies, which took him all over the world, from bars and clubs in Havana to the rooftops of São Paulo with hard rock band Sepultura, the streets of Paris with The Animals frontman, Eric Burdon, and the city of Hamburg with Metallica. As such, he has an ardent appreciation of the original image – as it’s true to the ‘moment’. Life on the road has been a recurring theme for Kyas. While he now runs a successful studio in Hanover and works for numerous national and international clients including record labels, magazines and advertising agencies, he still regularly finds himself shooting on location. [. . . ]