User manual RADSON BRAND STRATEGY DATA SHEET

[. . . ] no one questions quality, performance or even design because no supplier has ever actively encouraged this. We know that heating solutions differ greatly in performance and the comfort they offer. based on substantial input from our customers, installers and wholesalers we aim to change the way people think about heating. The key elements in our high value solutions: Range Extensive research has identified the solution Over the last one and a half years, we have conducted studies in all our markets. [. . . ] end-users get a better, integrated heating solution and installers create higher customer satisfaction, both of which can lead to better earnings. this also benefits the wholesalers who can easily increase turnover through higher average value per transaction. For Purmo and radson, it will allow us to increase our coverage through a united sales force network as well as powerful promotion towards both installers and end-users. PUsH The new brand map We have decided to simplify our multinational presence by applying one aligned approach across the board. this is symbolised by the three radiating heat waves in a deep orange colour. Wholesalers Installers end-user Norman Bustin Marketing and sales director UK PULL Markus Reiner Joint forces create strong impact to create the highest value for everyone, we will apply a `double' approach to the market, refocusing our sales force and on powerful promotion towards installers and end-users. a dedicated sales approach with a new level of service and quality will give us optimal access to launch new competitive products. Combining this with a powerful multi-national marketing concept will ensure the strongest market presence ever shown by a heating company. Marketing and sales director germany Christophe Latapie Marketing and sales director France Jan Ekwall Marketing and sales director nordic regions Marica Mikovic Marketing and sales director balkans Koos van der Zanden brand marketing manager Purmo radson Rob Hermkens Marketing and sales director netherlands Jacek Luzac Marketing and sales director eastern europe We have formed the Warm society because we think it's high time that heating got the attention it deserves. For so long, people have been lukewarm about heating solutions, accepting whatever happens to be installed or leaving the selection of a new heating solution to a third party. there is so much more to radiators than heat and we want to tell the world about the almost infinite amount of options they have when it comes to design, colours and functionality. We want customers and partners to join us in the Warm society to learn more about heating and support our cause: to free the world of boring and inadequate heating solutions. Wojciech Makowski Marketing and sales director Poland Olivier Schmitz Marketing and sales director belgium The brand look and feel · emotionally appealing · Modern and dynamic · Unique style We have created the Warm society to reflect the look and feel of a modern heating company that provides innovative heating solutions. the Warm society is based on four pillars which act as a guide to everything we do. In order to create a strong and aligned position on all our markets, the look and feel of our brand ­ and all communication ­ should reflect the Warm society and the four pillars. Logo design the new logotypes, consisting of the company name and symbol, create a strong visual impression for our organisation. the typeface of the company names has been custom drawn for us by a scandinavian designer. the logotype symbol is a combination of the heating symbol and a flame, increasing in intensity. LIVIng In HeatIng In basIs OF WOrKIng In the Warm society the Warm society is a place where you can live life to the full. Our wide variety of heating solutions will provide you with an optimal indoor climate all year round ­ whatever the room, wherever you live. [. . . ] If you would like to learn more about just what we're doing to put heating on the agenda, join us in the Purmo/Radson Hot Box at ISH Frankfurt, 6-10 March 2007. Together we can free the world of grey and inadequate heating solutions! The Warm Society Hex ea am nibh et lam dolore tie tet ulputat, vendipsusto corer augiamet praesed minisl eril ilisi. Pat ad duismol endipisfg modolum auguerostrud tetuerc iliquijhh blamconsed eum volore mod dolor sums nonsequ ationsequat, velisi blandre duis nosto dit at, vulla adio ea conulla orperit laorper cilit, cor in ut nim et praestrud. [. . . ]