User manual VTECH GET KIDS READING THIS SUMMER LIKE NEVER BEFORE READ MORE

[. . . ] Contact: Andrew Sroufe 312-397-6073 andrew. sroufe@ogilvypr. com FOR IMMEDIATE RELEASE Get Kids Reading This Summer Like Never Before! VTech® Launches Award-Winning V. ReaderTM on National Summer Learning Day: Delivering Cutting-Edge Technology That Makes Reading Easy and Fun CHICAGO ­ (June 17, 2010): Summer and fun go hand-in-hand but what about summer and reading?One in three moms with children age 3- to 7-years old believe their busy schedules make it difficult to ensure their kids are reading enough, according to the new "Summer Smarts" survey conducted on behalf of VTech® by MarketTools, an independent third-party research firm. [. . . ] · Summer reading lists are missing-in-action!Nearly eight in 10 kids don't have a summer reading list (78 percent). Two thirds of moms are worried about how little children read these days while one third of moms say it's harder to get their kids to read during the summer (67%, 34%, respectively). Nearly half of moms of children 3-7 years old wish there were ways to include reading in their child's on-the-go schedule (47 percent). -More- VTech® Launches V. Reader ­ page 2 V. Reader ­ Ages 3 to 7 years ­ SRP: $59. 99 Animated e-Book System Innovative Learning Fun Using the world's first children's animated e-book system, children who are new to reading will have fun practicing their reading skills. VTech's V. Reader provides the necessary building blocks for kids to grow into a fluent reader as they learn reading comprehension, vocabulary, phonics, word-building and definitions that are easy for them to comprehend. Reading Comes to Life Stories come to life as children engage with vivid animation, narration, character voices, graphics, sounds and music as they watch, read, interact and learn. With the V. Reader, they can follow their favorite animated characters such as Toy Story, Shrek and Dora the Explorer, play interactive reading games and view the story dictionary which helps children discover the context of the stories. Online Bookstore More than 100 additional stories will be available via a download library located on the VTech website (www. vtechkids. com/download), including some free titles, themes and avatars kids can use to customize their ebooks. Additionally, each time a child's V. Reader is connected to a PC or Mac computer, their reading scores are automatically updated to their parent's registered account. Through this account, parents receive an overview of how their child is progressing through key learning curriculum, all of which are tailored to his or her age. Favorite Characters At launch, 11 software titles (SRP: $19. 99 each) are available and include: o The Little Engine That Could o o Disney/Pixar's Cars o o Shrek o o Dora the Explorer o o Disney/Pixar's Toy Story 3 o o Disney Princesses Olivia Disney Fairies Mr. Men and Little Miss Scooby-Doo Mickey Mouse Clubhouse st V. Reader is available June 21 at Target, and nationwide in August at key retailers, www. amazon. com and www. vtechkids. com. More information about National Summer Learning Day is available at www. summerlearning. org ABOUT THE SUMMER SMARTS SURVEY The Summer Smarts survey was conducted by MarketTools among a nationally representative sample of 525 mothers with children 3-7 years old. [. . . ] For more information on VTech's additional product lines, visit www. vtechkids. com on the Web, www. facebook. com/VTechToys on Facebook or follow @VTechToys on Twitter. ### Journalists' Note: To learn more about the study or interview Tom McClure of VTech or Ron Fairchild of the National Summer Learning Association, please contact Andrew Sroufe at 312-397-6073 or andrew. sroufe@ogilvypr. com. [. . . ]