User manual CANON BRAND AND COLOUR MANAGEMENT BROCHURE

[. . . ] [. . . ] If a brand manual does not exist, our first steps would be to create a brand identity manual for our client’s different corporate identities, illustrating the brand architecture, and the different applications for use. Canon has experience in; • Brand strategy development • Strategies and campaigns to bring the brand to life • Optimising brand architectures • Brand management, implementation and monitoring A thorough internal communications programme will be rolled out on the brand guidelines to inform staff and partners how to apply the brand, where to access it, and how to submit documents for approval to ensure there is brand alignment. Business Issues In a dynamic business environment many organisations lack the resources to consistently uphold their brand identity and production of core marketing collateral. • Brand guidelines are not being adhered to and corporate fonts and images are being misused clear guidelines • There are no the brand as to the use of the brand and the aspiration of and material contain different • Marketing collateralof thesales promotiongiving a mixed message touse and interpretations brand and are potential customers Designing a series of template designs would ensure the proper and effective use of key documents, forms, and literature by commissioning departments. In addition, Canon would provide a brand identity hotline or email address where any queries as to how to apply the branding to any particular activity would be available for staff to access and get advice. Differentiators Canon combines our seamless management and innovative technology to deliver a dynamic, on-demand service for all our clients’ promotional and branding requirements. • Canon has the technology to assist with and ensure brand compliance eg. PDF workflows and Digital Asset Management systems sophisticated colour profile technology thus ensuring a • Canon uses of brand across all substrates consistency • A proven track record of working with top blue chip companies and major Public Sector bodies 3 Y buour sin ess Y emour plo ye es All specifications subject to change without notice. [. . . ] [. . . ]