User manual GOOGLE GOOGLE AD MANAGER GETTING STARTED GUIDE

[. . . ] However, they can still choose to create a separate Google Account for Ad Manager. Accessing multiple accounts If your username is associated with more than one Ad Manager account, you will be prompted to select which account you'd like to access when you sign in. You can also use the drop-down box at the top of your account page to toggle between accounts at any time. 2 Getting Started: Once you've signed in to Ad Manager, please review our Ad Manager tutorials. Just click Tutorials at the top of your account to start learning more. To view all of our Ad Manager reference information and training materials, visit the Google Ad Manager Help Center, where you can browse our searchable FAQs, stepby-step guides, and video tutorials. [. . . ] Say, for example, you operate a news site. You might create one placement that includes ad slots for all skyscraper ads on your site. You might create another placement that includes all ad slots on pages containing content about sports. Both of these placements could include the ad slot for the skyscraper ad slot on sports pages. Other placements might include combinations of ad slots appearing in the world news, travel, and weather sections of your site. 6 Defining Your Site's Inventory: Creating a placement: In the Inventory tab click Placements, then click New Placement A. If you'd like to make your placement available for Google advertisers to target, select the Allow Google advertisers to target this placement checkbox. Associate ad slots to the placement by clicking Add» beside the desired ad slot. (If an ad slot doesn't exist yet, you can complete this step later. ) Each placement should include a unique combination of ad slots. Click Save. Tip: Consider ad products. Use ad products (defined as one or more placements + default pricing + default targeting criteria) to easily manage predefined slices of your inventory. Consider ad products as a time-saving power feature. Tip: Consider custom targeting. Ad Manager provides native targeting criteria (like geographical location and browser type), but you might also wish to define custom targeting criteria based on profiling data gathered by your own site (for example, age or interests). 7 Defining Your Site's Inventory: Generating ad tags To link a particular ad slot with the desired page and location on your site, you'll need to introduce Ad Manager-generated code into the HTML of your pages In your Ad Manager account, click the Inventory tab. Click Ad Slots, then click Generate Sample HTML. The Ad Manager ad slot generator can automatically generate the HTML and JavaScript necessary to integrate one or more ad slots on a page. Using the ad slot generator is optional, but generally easier and less error-prone than manually rewriting code. Cut and paste the generated ad tag into the HTML of your site. Congratulations!Your inventory set-up is now complete, and you can deliver your advertising campaigns across your site. 8 Creating Orders and Line Items: Creating orders The Orders tab is where you'll likely spend the majority of your time in Ad Manager. From here, you can create and manage orders, upload creatives, and check your available inventory. When you sign in to Google Ad Manager, the Orders tab appears. An order represents an agreement between you and an advertiser for a particular slice of your inventory, and most commonly maps to an insertion order, which outlines the details of an advertising campaign between a seller of interactive advertising and a buyer. In your Ad Manager account, click the Orders tab. If you're not sure if you have enough inventory to fulfill your campaign requirements, you might want to Check Inventory first to see if ad impressions are available to be reserved. If you're confident that availability isn't a problem, then you can skip the forecasting step. Checking your inventory forecasts can provide useful insight, which can help you prevent overbooking or underselling. Please note, for any recently created ad slots where forecasting information is unavailable, you will be prompted to overbook any new orders until forecasting data becomes available. 9 Creating Orders and Line Items: Creating a new order: On the Orders tab click New Order. A. For the optional external order number, you can use an invoice code or some other information for your reference. [. . . ] (Optional) Select Display Creatives to show one creative per page, roadblocking, or takeover. (Optional) Set a custom Value CPM to specify a CPM value that Ad Manager should use to determine the priority for ad delivery. (Optional) Select Frequency to limit the number of times that ads from a line item are served to any individual user. 12 Creating Orders and Line Items: Uploading creatives Now that you have determined when and where you wish to serve an ad, you need to associate the advertiser's creative with the purchased inventory. Line items typically include many ad slots, each of which may have one or more creatives, which is a file or link that generates an ad (the terms creative and ad may be used interchangeably). In your Ad Manager account, click the line item where you'd like to upload a creative. [. . . ]